Braddock Medical Center was a beloved community hospital working in a medically underserved area. To continue doing its job well, it needed significant capital investment – and that meant a capital campaign.

For the “Heritage of Caring” campaign, we created materials that were compelling but cost-effective: a casebook, smaller brochures, a video script, newsletters, phone solicitation materials, and more. We even secured Michael Keaton’s help as volunteer narrator for the video.

The campaign was a success. The hospital was able to update its facilities, and today it serves its communities as UPMC Braddock.

To see a sample page from the casebook (373 KB PDF), click here.