During the years the National Geographic Specials were produced in Pittsburgh (they’re now done in-house by the Society), we wrote the complete press kit for every program – about 50 in all. The challenge was to present each Special in a way that would entice print and TV/radio editors to help publicize the shows – and it worked.

Our feature releases resulted in thousands of articles in publications large and small, and, happily, along the way we had the privilege of interviewing notables like Sir Edmund Hillary and Jane Goodall.

To see a page (400 KB PDF) from the lead release for one of the Specials, click here.