We created the marketing plan portion of a proposal to provide two billion dollars in dental services for all U.S. military dependents worldwide; we also wrote the proposal’s executive summary. The enormous proposal, written to exacting government standards, faced stiff competition.

The client, a startup company, was so pleased that they asked us to implement the marketing if they won the contract – but the incumbent provider retained the work on the basis of overall cost. Nevertheless, the plan helped our client become a new force in the huge government health care arena.