Taglines are a challenge: they must communicate purpose and personality in just a few words. It’s a challenge we love.
Typically, we do either formal or informal research—and then brainstorm, creating a “menu” of candidates. Some of the taglines our clients have chosen:
Typically, we do either formal or informal research—and then brainstorm, creating a “menu” of candidates. Some of the taglines our clients have chosen:
| For a high-level technology policy consultancy |
Insight with impact |
| For edgy, fun software to enhance web browsing |
Surfing with esgear—all of the fun, none of the jellyfish |
| For an online gift registry with a hip, ironic twist |
Magic should be this good |
| For a financial services company | Your mortgage, your way |
| For an early learning network | Success starts here |
| For an early learning advocacy organization | School readiness— for learning, for earning, for life |
| For an international engineering firm | Strategic partner to the world’s smartest businesses |
| For a company analyzing complex health data | Information solutions powering a world of healthcare advances |
| For a “green building” organization | Smart solutions for the built environment |
| For a line of greeting cards used for fundraising |
Great cards for a great cause |
| For our own company | Think strategically • Implement creatively |
