The new Green Building Alliance was ready to make a difference – ”but it needed a visual identity (a logo) and a tagline that would (1) launch the brand, (2) communicate the organization’s mission, and (3) be persistent in the minds of those who saw it.

We worked with the client and a graphic designer to get a handle on the organization’s personality and the client’s taste. We presented multiple options for logos and taglines. The result: a clean, green logo and a tagline (“Smart Solutions for the Built Environment”) that do exactly what the client wants. Soon thereafter, we used the logo and tagline in two new capabilities print pieces for the client.

To see a sample from one of the print pieces (495 KB PDF), click here.