Highmark Blue Cross Blue Shield wanted to position itself not only as insurance experts, but also as a valuable, consumer-friendly source of information on health and health care.

They decided to produce the informative “Highmark on Health Care” radio program, a weekly half-hour series aired on 15 Western Pennsylvania radio stations. We worked with the Highmark producer, writing the programs (including all the interview questions), hosting the show, and doing the interviews with expert guests.

To see a sample script (51 KB PDF), click here.